Enviling the shopping experience
Like the traditional market square that shaped a town’s day-to-day life, today’s shopping centers offer an entertaining, immersive experience that creates a bond with customers.
Our Let’s Play® promise, an integral part of our vision of a shopping center, adds a touch of fun that raises a mall’s profile and increases visitor traffic. Event programming is designed to stir the emotions and prompt new discoveries, featuring everything from neighborhood entertainers to cooking classes and athletic competitions, along with cultural exhibits and world tours from entertainment giants like Nickelodeon, Marvel and Disney.
By combining the codes of traditional retail with the world of fun and entertainment, Let’s Play® turns each shopping center into a unique playground for learning, marveling, experimenting, making your heart race, or simply relaxing – in other words, for living.
Open Doors and Open Minds
Over the centuries, at fairs, markets, bazaars and caravanserais worldwide, the trade in goods has fostered the flow of ideas and the spread of arts and crafts. Klépierre shopping centers are a modern expression of that tradition, offering countless opportunities to nurture the minds and spirits of the millions of visitors who pass through their doors each year.
At the Porta di Roma mall, an archaeological museum founded in collaboration with Italy’s Ministry of Cultural Heritage spotlights the vestiges of an ancient city, Fidenæ, that once stood on the very same site. Twenty years of excavation have yielded a trove of discoveries. Leading archaeologists offer frequent guided tours of the exhibition, many for nearby schools, that consistently prompt astonishment, delight and interaction. Elsewhere, construction of Arkaden Torgterrassen in Norway and Markthal in the Netherlands similarly uncovered precious archaeological artifacts that are now on view to the public.
In addition to shedding light on local and regional history, malls can enhance the cultural environment through a wide range of events and activities. At Rotterdam’s Alexandrium shopping center, a selection of sculptures from the terracotta army built for Qin, China’s first emperor, attracted millions of visitors in the span of a few months. These life-sized warriors, horses and chariots were made more than 2,000 years ago for the Qin Mausoleum, now a World Heritage Site. Italy’s Campania mall was the site of a TEDx conference hosted by the renowned TED Foundation, a nonprofit organization devoted to “ideas that matter”; the event prompted thousands of visitors to reflect on the future of their home region of southern Italy.
Many more artists, experts and historical treasures can be found capturing a wide audience at Klépierre malls each year. Saint-Lazare in Paris displays contemporary paintings loaned by a prestigious gallery, while Hoog Catherijne in the Netherlands plays host to some of the most promising young classical musicians, winners of a competition held by a celebrated concert hall.
Discover our others operationnal pillars
events a year on avenrage
at each shopping center
additional visitors draxn in by events
Let's Play shopping centers
The balance varies with each country and culture. But there’s no question that retailtainment has proven irresistible worldwide.
Klépierre holds the 5th edition of its Retailer Day at the heart of its iconic Saint-Lazare shopping mall
Klépierre, the European leader in shopping malls, was delighted to hold its 5th French edition of its Retailer Day at Saint-Lazare, a flagship asset of the portfolio. Over 200 retailers came to discuss with Klépierre teams and learn more about ongoing development projects.
Klépierre partners with dating app Happn to offer shoppers a sweeter valentine’s day
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Klépierre mixes innovation with the magic of Christmas in its shopping centers
Klépierre, the pan-European leader in shopping malls, is showcasing its vision by teaming up with Skyboy, a start-up specializing in virtual reality technology, to offer shoppers an enchanted and augmented—Christmas! A complete Shop. Meet. Connect.® experience.
Klépierre hosts a TEDx conference in its shopping center Campania
Our shopping center Campania in Italy hosted for the third time the famous TEDx conference, TEDxMarcianise, on the theme “Zoom In Zoom Out”. This event aimed at deepening issues related to southern Italy with nine talks, from Italian and international speakers, on new experiences, points of view and...
Retailers Marketing Day: retailtainment
On January 18 & 19, took place the Retailers Day & Retailers Marketing Day, 2 days of meetings and shares between the Klépierre teams and more than 200 retailers. We had the pleasure to welcome Catherine Barba, retail & digital expert. The event ended with 2 marketing workshops.