Retailers, visitors, local artists and nonprofits all came together to kick off the 2019 edition of #ActForGood in 11 shopping centers — all chosen for their environmental efficiency — across 10 European countries. Their goal? To raise awareness about concrete steps and best practices we can all adopt on behalf of the environment and the circular economy.

Retailers, visitors, local artists and nonprofits all came together to kick off the 2019 edition of #ActForGood in 11 shopping centers — all chosen for their environmental efficiency — across 10 European countries. Their goal? To raise awareness about concrete steps and best practices we can all adopt on behalf of the environment and the circular economy.

Act For Good® 2019 included three major avenues of community outreach. First was the Facebook Pool, in which followers were invited to vote for their favorite charitable initiative. Second, the malls hosted arts installations, with a focus on hands-on workshops and a variety of activities that were both fun and educational. Lastly, Plastic-Free Day raised €29,700 from donations of unused plastic bags. A total of 271 retailers took part in the event, which reduced plastic bag consumption by 33,905 bags. The campaign’s growing success as a collective community endeavor marks it as a can’t-miss event for the future.