Klépierre, the pan-European leader in shopping malls, will inaugurate the first Victoria’s Secret’s full concept store in Western Europe this Saturday.

Percassi Group, the franchisee of American lingerie and ready-to-wear brand Victoria’s Secret for France, Italy and Spain, has chosen Porta di Roma, the Klépierre Italian shopping center that welcomes nearly nineteen million visitors yearly, as its first Western European home. Porta di Roma is not only the number one mall in Italy, but also one of Klépierre’s top-performing assets in Europe with over 200 stores and a UCI movie theater ranking among the best-performing cinemas in Italy. The mall is truly a place to meet and live just outside Rome, a place where the Victoria’s Secret full concept store is assured of an ideal customer base for its comprehensive range of products including lingerie, beauty & accessories, and Pink—a line for younger women.
With 1,100 retail outlets worldwide, Victoria’s Secret epitomizes lingerie and has emerged as the international leader in its market thanks to its exclusive customer experience that is all about glamor in a black and pink universe.