Klépierre unleashes its new communication campaign in shopping malls
Klépierre, the European leader in shopping malls, is rolling out its new BtoC communication campaign, “Always something to discover,” in its shopping malls.
The new campaign reaffirms Klépierre’s commitment to designing lifestyle and experienced-based spaces for its customers, retailers and host regions. It is built on its strengths of proximity, authenticity and discovery.
The “Always something to discover” campaign is the result of a collaborative process involving representatives of all the Group’s stakeholders, with 3,600 customers and prospects, 11 leading international retailers and around 100 Klépierre employees.
Designed by TBWA, “Always something to discover” is a testament to Klépierre’s strong local presence. The modular content can be adapted to local needs across all channels, with messages able to be customized to fit the key events, dates and themes of each catchment area.
