Yesterday we had the pleasure to host the Brand Boost 2019, an event at Klépierre headquarters, on “how does Experience become the new means of survival for brands?" organized by the Club des Annonceurs. More than 50 brands were present to attend the keynotes, to live news experiences and discuss new ways to engage customers.

The event was introduced by Hubert Blanquefort d'Anglards, President of the Club des Annonceurs and Barthélémy Doat, General Manager of Klépierre France. The presentations demonstrated the importance of the brand experience in the customer journey, illustrated by 5 concrete cases and studies, of which a focus on pop up stores by Klepierre Brand Ventures.