The shopping center Les Passages (Boulogne Billancourt) is pleased to welcome the BRAI brand with a pop-up store to showcase its 100% printed and 100% organic cotton creations.

BRAI was born from Estelle RENARD-BRAI’s desire to share her love of colours and prints by creating a range of children’s pyjamas, accessories and household linen to bring joy and happiness to the whole family. It was in the Lanvin and Balenciaga fashion houses that this young designer made her first steps, before starting her entrepreneurial adventure with the Juicy Couture then BRAI brands.

This pop-up store is an opportunity for the brand to showcase its products and express itself at a physical point of sale, in addition to its online store. For Klépierre, it is an opportunity to diversify the offer available in Les Passages shopping center and to create a special event for its customers. This pop-up store illustrates the activity of Klépierre Brand Venture, a subsidiary specialized in short-term retail, which gives brands the cards they need to succeed in their retail experiences, test new concepts and build a brand image directly with consumers in the flow locations.