Klépierre Brand Ventures, the Klépierre subsidiary specialized in pop-up retail, has announced its cooperation with Appear Here, the leader in short-term retail space leasing.

Appear Here has developed an on-line booking platform that allows new pop-up actors to easily access shopping centers, achieve sales targets and raise their profile. This partnership fully fits into our operational strategy with Retail First ® and Let’s Play ®, to enhance the shopping experience in the centers and to boost offer turnaround. Appear Here has already been using its platform to offer locations in seven Klépierre shopping centers: Les Passages in Boulogne-Billancourt, Les Passages Pasteur in Besançon, Espace Coty in Le Havre, Centre Bourse in Marseilles, Saint-Jacques in Metz, Courier in Annecy and Grand’Place in Grenoble.
The locations situated inside very urban shopping centers are intended for pop-up stores by young designers and emerging brands wishing to use a physical outlet. They are provided with a real showcase in the heart of an exclusively shopping environment which makes it possible for them to make the most of a captive target audience. The pop-up letting solution (ranging from a few days to several months) offers new players an opportunity to test the market and ensure a presence during key periods of the retail calendar.

Klépierre Brand Ventures Head, Gwenola Galippe de Legge, emphasised that “As the European leader in shopping centers, Klépierre is particularly attentive to new actors shaping tomorrow’s retail world. The cooperation program between Klépierre Brand Ventures and Appear Here opens a whole new door for emerging brands that can now make their first steps in a shopping center. We are convinced that the future of our shopping centers also requires greater flexibility and new concepts.”

“We are very enthusiastic about the idea of working with Klépierre and offering new brands and innovative experiences in their retail spaces to appeal to their customers,” said Ross Bailey, CEO of Appear Here. “This is the first time a major French owner teams up with a digital platform like ours; it’s a pioneering act and we’re honored to part of it.”