51% of European consumers buy exclusively in stores.
41% buy online and in stores.
8% only shop online.
51% of European consumers buy exclusively in stores.
41% buy online and in stores.
8% only shop online.
86% of respondents intend to shop as much, or more in stores.
With millennials, the figure jumps to 88%
86% of respondents intend to shop as much, or more in stores.
With millennials, the figure jumps to 88%
64% of consumers cite the ability to see, touch and try products. This is, by far, the main reason.
64% of consumers cite the ability to see, touch and try products. This is, by far, the main reason.
Sales in shopping centers have grown 4.5% each year between 2010 and 2016. The strongest growth in brick and mortar retail.
Sales in shopping centers have grown 4.5% each year between 2010 and 2016. The strongest growth in brick and mortar retail.
37% of European respondents see shopping centers are their venue of choice…
… far ahead of e-commerce ( 23% ) and other retail locations, largely because of store quality and diversity.
37% of European respondents see shopping centers are their venue of choice,
far ahead of e-commerce ( 23% ) and other retail locations, largely because of store quality and diversity.
What types of entertainment do you prefer or would like to see in shopping centers?
What types of entertainment do you prefer or would like to see in shopping centers?
55% are more attracted to shopping centers with digital infrastructures (touchscreens, mobile applications, etc.).
This rises up to 59% for millennials.
55% are more attracted to shopping centers with digital infrastructures (touchscreens, mobile applications, etc.).
This rises up to 59% for millennials.
77% of consumers prefer eco-friendly shopping centers.
74% of consumers favor shopping centers that benefit the local economy.
77% of consumers prefer eco-friendly shopping centers.
74% of consumers favor shopping centers that benefit the local economy.
The success of shopping centers is also fueled by retailers. They come for three main reasons:
The success of shopping centers is also fueled by retailers. They come for three main reasons:
To target marketing
To mutualize the omnichannel structure
64% of retailers want data to become mainstream in shopping centers, for a better consumer experience.
64% of retailers want data to become mainstream in shopping centers, for a better consumer experience.
To target marketing
To mutualize the omnichannel structure
10 key points from our study on shopping centers with PwC Strategy& (Oct. 2018).