KLÉPIERRE REINVENTS THE RULES OF THE SHOPPING GAMES WITH ITS NEW EUROPEAN CAMPAIGN LET’S PLAY®
Klépierre is shaking up the accepted rules of retail by redesigning its marketing positioning and customer experience around a new and even more entertaining world called Let’s Play®. The Group unveiled this new world of retail this January, delivered by a consciously arty and customer-centric creative concept whose ambition is to continue to make shopping as entertaining as a game.
Rolled out simultaneously in 120 shopping centers in 14 European countries, including around 40 in France, this new brand campaign reflects the commitment of the Group to improve its marketing positioning right across the continent by combining traditional retailing with entertainment.
Klépierre is therefore putting retailtainment at the heart of its marketing strategy, and inviting visitors to embrace this completely new and totally entertaining retail experience.
January 19 2017