When design and digital create magic in shopping centers
As part of the Clubstore approach, hospitality according to Klépierre, our shopping center Plenilunio in Madrid has just deployed 475 m² of digital screens in the heart of the mall. A vertical screen that rises on three floors along the elevator, and two horizontal screens in the form of 360 º digital rings magnify the two atriums in the center where amazing pictures of nature or promotional movies are displayed.
Added to these impressive devices, 10 large LED screens, 4 interactive maps, 40 JCDecaux digital Mupis and a giant LED screen on the center's exterior façade. By deploying the Clubstore criteria, Plenilunio defines a customer journey where digital produces an extraordinary emotion. The synchronization of content and the variety of formats of these unusual screens surprise visitors as much as they offer brands an ideal platform for expression.
Consult the video: https://youtu.be/JEcEulfKn84