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Klépierre releases the 10 key points from PwC Strategy& study on shopping centers in Europe

PwC Strategy& has conducted for Klépierre a study on "How European malls evolve in a connected world" among 1,890 consumers in 7 European countries, providing information on consumers and retailers expectations and on the success-drivers of these places where to shop, meet and connect.

The results confirm the preponderance of the physical store in the choice of consumers (only 8% practice only online purchases) and in particular Millenials (88% of them plan to increase their store attendance). This trend is confirmed by the brands: for most of them, shopping centers remain their preferred location, as they guarantee a high flow of customers, a range of services and entertainment and better use of space.

Click here to find the 10 key points of the study!