Klépierre presents innovations for the mall of the future at VivaTech Paris 2018
Klépierre, the pan-European leader in shopping malls, will be offering a unique experience at its stand (E19 in the Hall of Tech) at the VivaTechnology show, which runs from May 24 to 26, 2018 in Paris. With a visitor journey designed around its signature “SHOP. MEET. CONNECT.” philosophy, Klépierre is inviting visitors to test innovations for the shopping malls of the future, discover start-up partners, and encounter original customer experiences with well-known brands. In association with Microsoft, Klépierre has also developed a start-up challenge with three pitch contests to identify creative ideas, deploy them in its shopping malls and support the transformation of the retail industry.
“VivaTech gives us the opportunity to illustrate our approach to innovation – both internal and external – while giving start-ups the chance to work with real-life situations,” stated Jean-Marc Jestin, Chairman of the Klépierre Executive Board. “In our malls, we can test and deploy services and events for our retailers and consumers quickly, and then measure their impact and concrete benefits. By partnering with start-ups, we gain fresh perspective on how we do things, becoming more agile and better able to meet the current and future needs of our clients. Internally, our teams are also engaged in innovation programs involving operational activities and new ways of working, as well as corporate social responsibility initiatives. At VivaTech, they also conduct ‘sourcing expeditions’ to identify promising start-ups to help us invent the future of retail.”