The Voice in our centers
The French mainstream TV channel TF1 has launched a campaign to build its relationship with viewers and promote its programs by going out and meeting its public. Klépierre shopping centers are the ideal places to do that, so the Klépierre marketing team has rented space to TF1 in 9 of our centers.
The tour is designed to promote Season 2 of the talent show to visitors who can find out what it feels like to be a celebrity coach by sitting in the famous red chair. They can then view their photos by visiting the TF1 website.
Exclusive to Klépierre centers, this top-quality entertainment is proving hugely successful by adding a major element of surprise, friendly fun and interaction to the customer pathway. It also sets the standard for a brand experience that Klépierre plans to repeat with future events in its centers.
After Val Saint-Clair (Hérouville), Lomme, Tourville-la-Rivière, Villiers-en-Bière, Grand Quétigny (Dijon) and Saint Sébastien (Nancy), the tour’s upcoming venues are Colombia (Rennes) and Grand Vitrolles. The tour will culminate at Val d’Europe on February 2, the date of the show’s first screening in 2013.
January 25 2013