LET’S PLAY®: SHOPPING IS A GAME WHERE VISITORS SET THE RULES
Klépierre is shaking up the accepted rules of retail by redesigning its marketing positioning and customer experience around a new and even more entertaining world called Let’s Play®. The Group unveiled this new world of retail this January, delivered by a consciously arty and customer-centric creative concept whose ambition is to continue to make shopping as entertaining as a game.
Rolled out simultaneously in 120 shopping centers in 14 European countries, including around 40 in France, this new brand campaign reflects the commitment of the Group to improve its marketing positioning right across the continent by combining traditional retailing with entertainment.
Klépierre is therefore putting retailtainment at the heart of its marketing strategy, and inviting visitors to embrace this completely new and totally entertaining retail experience.
On the basis of competitive pitches, this new campaign was awarded to Sid Lee Paris, the agency that launched the concept in 2014. Unveiled to coincide with the 2017 winter sales, the new Let’sPlay® campaign is being rolled out alongside the two other Klépierre innovations: Clubstore® and Act For Good®.
Clubstore®, which is the Group’s user experience concept, reflects the strategic vision and the desire to be squarely customer-centric.
Act For Good® expresses Klépierre’s ambition of optimizing operating costs and improving the Group’s environmental and societal footprint.