Inspiration Corridor: a personalized digital experience in malls

DigitasLBi Labs and Klépierre have created Inspiration Corridor to illustrate the ongoing revolution and future opportunities for unique shopping experiences in malls

An infra-red Kinect camera analyses individual visitors as they enter the Inspiration Corridor, thanks to body scanning technology. A selection from a database of products and catalogues of partner brands presented in the shopping centre is then made available to the visitor.

Customers walk through the corridor to select their favourite products on the screens. Upon leaving, they can synchronise their product selection on their Klépierre mobile application. They can then geo-localise all the pre-selected products within the shopping centre.

Find the video of the prototype below.

More information.

March 13 2014

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