Award-winning Keep Chic & Be Woman returns!

After the success of its 1st edition, rewarded by the bronze EventoPlus Awards in the “Best Promotional Event” category, “Keep Chic & Be Woman” is preparing a new tour in our Iberian centers from September 21st to November, 6th 2016.

With more than 8.500 participants in 9 of our centers last year, and more than 300 retailers taking part in the event, Keep Chic & Be Woman demonstrated its appeal to princesses in the making.

With the wave of a magic wand, more than 1.000 pairs of shoes and more than 4.000€ of gift voucher were given away! What a great way to delight fashion princesses in their search for the enchanted dream!

This event was enchanting, with 35 fashion bloggers writing about their experience and generating visibility with 315 000 followers on Instagram and Twitter.

Keep Chic & Be Woman is back with a simple story: taking a page from the Cinderella fairy tale, our princesses for a day will have the opportunity to win shoes. And with the help of a prince, shoppers will be able to choose a shoe box and leave with the pretty pair if the size is right.

This year, clients without carriage can participate digitally in the adventure  via a Facebook application recreating the physical universe.

The dream can come true in the following shopping centers:

  • La Gavia – 21 Sep – 25 Sep – MADRID
  • Plenilunio – 28 Sep – 02 Oct – MADRID
  • Nueva Condomina – 05 Oct – 09 Oct – MURCIA
  • Maremagum – 12 Oct – 16 Oct – BARCELONA
  • Parque Nascente – 19 Oct – 23 Oct – OPORTO
  • Aqua Portimao – 26 Oct – 30 Oct – PORTIMAO
  • Espaço Guimaraes – 02 Nov – 06 Nov – GUIMARAES



September 19 2016

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